One of the measure challenges facing by many e-Commerce like Companies is how they can maintain long relationship or association with their customers, how they can attract customers in real time scenario. Thanks to Big Data tools and technology, it is possible to solve this challenge through Customer Journey Analytics.
According to Gartner:
Big data is high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making
According to IBM Report:
90% of all the data in the world has been generated over the last two years.